Gregg Bernstein's Picture

Hello! I'm Gregg.

I'm a user experience research leader with deep expertise in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I've learned. Questions? Get in touch!

Android: Future Perfect, Present Fractured

Android is a loose collection of disparate experiences unified under an empty moniker

An Outlet for Output

Hello, world

Remote User Testing at Vox

On the Vox Product blog, I walk through the low-friction, lightweight tools and methods we use for usability testing at Vox Media

How To Create UX Personas

For UX Mastery I shared how to conduct a persona analysis in a short animated video

Imperfection Scales

When the promise of a great experience is undermined by small imperfections, the experience—and our trust—erodes