On transitioning from design to research
Break the research process into a series of smaller experiences to design for your participants and colleagues
Hello! I’m Gregg.
I’m a user experience research leader with deep know-how in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!
Things I repeat often enough about surveys that it was time to write them down
I’ve developed strong opinions about how to build surveys that yield useful information while prioritizing the user experience
This is where the hammer goes
Easy isn’t always effective. By being thoughtful and intentional, we design experiences that lead to better outcomes
Just enough direct reports
The work of UX research is complex, and oversight of that work is a commitment. As a research manager, you must afford time and space to talk through project plans with your directs, and you must also dedicate time to review the evolving plans and documentation created by everyone on your team. There’s no shortcut: the buck stops with you
Moving from journalism to user research
Though the exact methods differ, the approaches of user researchers and journalists are similar: be curious, do your homework, talk to the right people, analyze what you’ve learned, and present it back