Gregg Bernstein's Picture

Hello! I’m Gregg.

I'm a user experience research leader and author of Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!

Two ambitious paths

For Learners, I differentiate the thoughtful and strategic path toward getting research on your executive leadership team’s radar from the treacherous path that will lead to confusion, bad vibes, and hurt feelings

Can research ever come to an end?

Optimize for more decisions, not infinite research

There is no one way to do UX research

We're all navigating our own paths

On transitioning from design to research

Break the research process into a series of smaller experiences to design for your participants and colleagues

Things I repeat often enough about surveys that it was time to write them down

I’ve developed strong opinions about how to build surveys that yield useful information while prioritizing the user experience