Gregg Bernstein's Picture

Hello! I’m Gregg.

I’m a user experience research leader with deep know-how in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!

This is where the hammer goes

Easy isn’t always effective. By being thoughtful and intentional, we design experiences that lead to better outcomes

Just enough direct reports

The work of UX research is complex, and oversight of that work is a commitment. As a research manager, you must afford time and space to talk through project plans with your directs, and you must also dedicate time to review the evolving plans and documentation created by everyone on your team. There’s no shortcut: the buck stops with you

Moving from journalism to user research

Though the exact methods differ, the approaches of user researchers and journalists are similar: be curious, do your homework, talk to the right people, analyze what you’ve learned, and present it back

Dealing with disrespectful research participants

Encountering an aggressive or disrespectful participant is no doubt uncomfortable. For the Learners community, I shared tips on both how to avoid that situation and what to do if it happens to you

The coaching tree

Managing a team is so much more than setting goals and managing tasks. It’s a commitment to a person and an investment in their growth. While a workplace might be the genesis of a relationship, that relationship should endure far beyond a role or organization