For Learners, I differentiate the thoughtful and strategic path toward getting research on your executive leadership team’s radar from the treacherous path that will lead to confusion, bad vibes, and hurt feelings
Hello! I’m Gregg.
I'm a user experience research leader and author of Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!
Break the research process into a series of smaller experiences to design for your participants and colleagues
I’ve developed strong opinions about how to build surveys that yield useful information while prioritizing the user experience