How To Create UX Personas
For UX Mastery I shared how to conduct a persona analysis in a short animated video
Hello! I’m Gregg.
I'm a user experience research leader and author of Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!
Imperfection Scales
When the promise of a great experience is undermined by small imperfections, the experience—and our trust—erodes
How We Collaborate on MailChimp’s UX Newsletter
For the Mailchimp blog, I detailed the workflow our UX team developed to ship our team's biweekly newsletter
Mailchimp User Persona Research
For the Mailchimp blog, I detailed how we [used personas to develop a clear understanding of our customers