For the Mailchimp blog, I detailed the workflow our UX team developed to ship our team’s biweekly newsletter.
A couple of rounds of revisions and tests later, and we’re ready for our moment of glory. Hitting send on a campaign is a unique experience—there’s something about sharing your hard work with your subscribers that’s both stressful and exciting. It makes the job a bit easier when you know others have shared in the task to create the best campaign possible. Plus, when there’s a typo or grammatical issue, you can all share the blame!
