How To Create UX Personas
For UX Mastery I shared how to conduct a persona analysis in a short animated video
Hello! I’m Gregg.
I’m a user experience research leader with deep know-how in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!
Imperfection Scales
When the promise of a great experience is undermined by small imperfections, the experience—and our trust—erodes
Mailchimp User Persona Research
For the Mailchimp blog, I detailed how we [used personas to develop a clear understanding of our customers
Collaboration Experience
For UX Magazine I wrote about how a shared company espresso machine is just one way to create a collaborative atmosphere that gets vital information flowing across teams