Gregg Bernstein's Picture

Hello! I’m Gregg.

I’m a user experience research leader with deep know-how in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!

How To Create UX Personas

For UX Mastery I shared how to conduct a persona analysis in a short animated video

Imperfection Scales

When the promise of a great experience is undermined by small imperfections, the experience—and our trust—erodes

Radicalizing Data

We’ve radicalized our data, allowing it to dictate direction and scope

Mailchimp User Persona Research

For the Mailchimp blog, I detailed how we [used personas to develop a clear understanding of our customers

Collaboration Experience

For UX Magazine I wrote about how a shared company espresso machine is just one way to create a collaborative atmosphere that gets vital information flowing across teams