Gregg Bernstein's Picture

Hello! I'm Gregg.

I'm a user experience research leader with deep expertise in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I've learned. Questions? Get in touch!

Radicalizing Data

We’ve radicalized our data, allowing it to dictate direction and scope

Mailchimp User Persona Research

For the Mailchimp blog, I detailed how we [used personas to develop a clear understanding of our customers