Radicalizing Data
We’ve radicalized our data, allowing it to dictate direction and scope
Hello! I'm Gregg.
I'm a user experience research leader with deep expertise in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I've learned. Questions? Get in touch!
Mailchimp User Persona Research
For the Mailchimp blog, I detailed how we [used personas to develop a clear understanding of our customers