Gregg Bernstein
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Capture the Context

30 January 2017 – 1 min read

On the Optimal Workshop blog, I explain that there’s so much more to interviews than asking and answering in Capture the Context.

Stories convey so much. The best stories contain enough rich, lived-in detail to elicit understanding and empathy. These contextual details flesh out words and actions, anchoring the story in place and time.

Read the entire post on the Optimal Workshop blog.

Gregg Bernstein

Gregg Bernstein

UX Interviews
Gregg Bernstein

I'm a user experience research leader with deep expertise in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I've learned. Questions? Get in touch!

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