For Optimal Workshop’s ebook How to conduct great user interviews I contributed a chapter on reading the wider environment around your research focus.

The sights and sounds you capture add color, depth, and detail to your interview, which can be used to e ectively design and market the right products to the right audience. It’s a practice that top companies like Ikea and Lego perform to great success; both companies have incorporated home visits and observations into their respective research arsenals to refine their product lines and how they display said products.

By observing and documenting everything, you’re able to flesh out the interview with all-important details that ground your findings in context.

Download the ebook to read my chapter, Before you even open your mouth.