I’ve developed strong opinions about how to build surveys that yield useful information while prioritizing the user experience
Hello! I’m Gregg.
I'm a user experience research leader and author of Research Practice. This site is where I work through ideas and share what I’ve learned. Questions? Get in touch!
Easy isn’t always effective. By being thoughtful and intentional, we design experiences that lead to better outcomes
The work of UX research is complex, and oversight of that work is a commitment. As a research manager, you must afford time and space to talk through project plans with your directs, and you must also dedicate time to review the evolving plans and documentation created by everyone on your team. There’s no shortcut: the buck stops with you
Though the exact methods differ, the approaches of user researchers and journalists are similar: be curious, do your homework, talk to the right people, analyze what you’ve learned, and present it back
Encountering an aggressive or disrespectful participant is no doubt uncomfortable. For the Learners community, I shared tips on both how to avoid that situation and what to do if it happens to you