👋 Hello! I’m Gregg.

I'm a user experience researcher and designer. This site is where I work through ideas and share what I’m thinking. Questions? Get in touch!

The only winning move is not to play

01 December 2025 – 11 min read

Let’s not debase ourselves as user researchers further

AI POV

25 June 2025 – 1 min read

Publish for both your audience and your future self

writing process

24 June 2025 – 2 min read

A brief reintroduction

writing process

29 November 2024 – 2 min read

If we answer what’s asked, we only answer known unknowns. Our value comes from excavating deeper

POV Management Process

04 September 2024 – 2 min read

I don't care about AI, because AI is neither the product nor the solution

POV AI