Gregg Bernstein's Picture

Hello! I'm Gregg.

I'm a user experience research leader with deep expertise in media and publishing, and I wrote the book Research Practice. This site is where I work through ideas and share what I've learned. Questions? Get in touch!

Stop Pretending

Don't talk to the wrong people!

Scope and Scale

Sometimes a research direction is enough

The Field Means Proximity

There's nothing like getting close to your participants

Make Stability a Priority

No surprises in your org should be the bare minimum

The Field Test

I offered thoughts on what you learn about a product research team in the field for the Field Study Handbook on Medium