For the Shopify Partners blog, I shared some of my favorite practical tips to get the most out of UX research: start with support, and don’t let the absence of data or budget block you from speaking to users or customers.

… a support team is, without fail, the best place to start any research project. Cultivate a relationship with support, and you’ll have easy access to the voice of the customer.

Read the entire post on the Shopify Partners blog.