I think a People Nerds profile means I’ve finally arrived in UX research. It’s one of my favorite publications for learning about other researchers and picking up different ways of working. I’m honored to be included.
I help people make smarter decisions. And, to me, that’s the value of user research—having an expert who can help you make better decisions, whether it’s design, company strategy, or sales questions.
It’s not going to be the right answer every time, but at least it narrows the scope of the direction that we should head in. It mitigates the risk of making the wrong decision, because we’re making informed choices.