I’ve traveled a fair bit over the past few years for research projects and to speak at conferences. I strive for something akin to minimalism when packing, though not to the degree that I go without a few creature comforts.

In 2003, Philip Morris, parent company of Philip Morris Tobacco and Kraft foods, rebranded itself. The goal of the rebrand was to, in name only, distance Philip Morris’s tobacco holdings from their other, less negatively perceived company properties (like Oreo Cookies and Miller Beer). Thus a new, nonsensical name for...

As a designer, I used to obsess over the emails I sent to clients about projects. Most contained a clear thesis statement about my design objectives. And an outline of how I planned to approach image and type. Sometimes I included a breakdown of the production schedule. I’d re-read these...