User & Product Researcher
Speaker & Educator
Writer & Editor
This is all a work in progress

Dial in the feedback

A quick note on survey scales

I spend a lot (perhaps an unreasonable amount) of time planning, editing, and shipping surveys. My product team at Vox Media uses surveys to gain rapid feedback about the products...

User research methods, explained briefly

This made the rounds on Twitter recently, so I thought I’d give it a proper home: Popular user research methods, explained briefly.— Gregg Bernstein (@greggcorp) April 25, 2018 The...

Spread the good news

Some workplace feedback rules of thumb: I shared these workplace rules of thumb the other day, and wanted to expand on them a bit here. Some workplace feedback rules of...

Facebook's News Trustworthiness Survey

For The Verge

For The Verge, I wrote about Facebook’s news trustworthiness survey. While its brevity is gaining attention, the real issue with the Facebook survey is poor editing: For their paean to...

Stop Pretending

Seek evidence, not aspirations

If you’re asking participants to guess, predict, hypothesize, or anticipate either their future behavior or that of a friend, you’re not researching. You’re pretending. Be it an interview or a...