User & Product Researcher
Speaker & Educator
Writer & Editor
This is all a work in progress
Spread the good news
Some workplace feedback rules of thumb: I shared these workplace rules of thumb the other day, and wanted to expand on them a bit here. Some workplace feedback rules of...
Facebook's News Trustworthiness Survey
For The Verge
For The Verge, I wrote about Facebook’s news trustworthiness survey. While its brevity is gaining attention, the real issue with the Facebook survey is poor editing: For their paean to...
Seek evidence, not aspirations
If you’re asking participants to guess, predict, hypothesize, or anticipate either their future behavior or that of a friend, you’re not researching. You’re pretending. Be it an interview or a...
Scope and Scale
Sometimes a research direction is enough
As a kid, I used to be fascinated by nearby houses obscured by foliage and fences. Or the long driveways that disappeared into the distance. Where did they go? What...
The Field Means Proximity
In my role as a researcher on a product team, I spend a lot of time talking to users. It’s always a worthy endeavor—I get to learn about workflows, habits,...